HeyMax Review: How Max Miles Are Earned, Transfer Ratios, the 200 Max Miles Welcome Bonus and the Limits to Note

HeyMax is a miles and travel rewards platform operated by Max Now Pte Ltd, a Singapore company. It acquired the Hong Kong fintech company krip in July 2025 and formally launched in Hong Kong on 5 November 2025, its first market outside Singapore, announcing a partnership with Cathay at the same time.

HeyMax is not a bank or a card issuer; Max Miles are reward points rather than deposits and are not covered by the Deposit Protection Scheme. Users pay with their existing credit or debit card, and HeyMax awards Max Miles on top of the card's own rewards; identity verification is required before miles can be transferred.

The first is Shop with Max: select a partner merchant in the app and continue to the merchant's website or app to shop. The merchant pays HeyMax a commission, which HeyMax converts into Max Miles and credits once the merchant confirms the order. Earn rates differ by brand and rise temporarily during promotions, as shown in the app. At its Hong Kong launch, HeyMax cited more than 300 partner merchants, including Watsons, Trip.com, Klook, Starbucks and foodpanda.

The second is e-vouchers: buying vouchers for HKTVmall, 7-Eleven, JHC, Starbucks and others at face value in the app earns Max Miles instantly at checkout, with no wait for merchant confirmation. HeyMax has also run time-limited campaigns with Octopus; in December 2025, for example, paying with Mobile Octopus earned 100 Max Miles per HK$100, capped at 1,000. Such campaigns have fixed periods, so check the app before taking part.

As of 8 September 2026, HeyMax lists 25 direct transfer partners: 17 airline programmes and 8 hotel and lifestyle brands. Most transfer at 1:1, including Cathay Asia Miles, Japan Airlines, Qatar Airways, Air France-KLM Flying Blue, EVA Air and Turkish Airlines; AirAsia is 1:1.2, IHG 1:1.5, Accor ALL 3:2, Shangri-La Circle 5:1 and Radisson 1:4.

Each transfer requires at least 1,000 Max Miles (1,500 for Accor) and carries no fee; most partners process transfers within one business day, while Asia Miles takes up to five business days. Transfers cannot be reversed once confirmed, may go only to the member's own account, and each partner allows only one linked membership that cannot be changed; Shangri-La Circle and Turkish Airlines are each capped at 50,000 Max Miles a year.

If the target airline is not on the transfer list, FlyAnywhere lets members book flights on any airline with Max Miles, and HeyMax states that there are no blackout dates. HeyMax also states that Max Miles do not expire, which is more lenient than most airline programmes, whose miles do.

Note that the partner list changes: HeyMax withdrew its Cash-for-Miles route on 1 June 2026, removing programmes including British Airways, Emirates, Qantas, Marriott, Hilton and Hyatt. Before building a balance, confirm that the target programme is still on the list.

New users who sign up with referral code F26F579C receive a one-time 200 Max Miles. Within 180 days of sign-up they must do two things: verify a mobile number, and complete one genuine purchase of any amount, either through Shop with Max or by buying a voucher with money (not Max Miles), which must show as Approved. The offer applies only to users who sign up on or after 1 January 2026 and have never held a HeyMax account.

Transactions related to Chocolate Finance, purchases that are pending, cancelled or refunded, and Max Miles earned from onboarding tasks such as adding a card do not count. Once both conditions are met, the reward is generated automatically and stays pending for 7 days before approval. If the code fails at sign-up, contact support through the in-app chat. HeyMax cross-checks devices and payment methods and prohibits self-referral. F26F579C is our referral code.

Transferred to Asia Miles, 200 Max Miles become 200 miles, but the first transfer requires a balance of 1,000 Max Miles, so the welcome bonus covers only a fifth of the minimum. HeyMax notes that short-haul award flights in Asia typically start from 7,000 miles, of which 200 miles is about 3%.

The practical approach is to turn a purchase you would make anyway into the qualifying one: for example, buying a 7-Eleven or Starbucks e-voucher you would use regardless earns that voucher's own Max Miles and completes the welcome condition. If you do not plan to keep using HeyMax until you reach 1,000, these 200 Max Miles are of limited practical use.

Shop with Max relies on tracking: start every purchase with a fresh click from the HeyMax app into the merchant; switching to a promo code or rewards site from another source part-way through may lead the merchant to withhold the commission, and the Max Miles with it. Cancelled or refunded orders earn no Max Miles.

Some reviews also report purchases that were not tracked and had to be reported manually, after which the Max Miles stayed pending for a long time. After the welcome purchase, keep the order confirmation email and proof of payment so you can follow up with support.

According to its App Store privacy label, HeyMax uses usage data to track users and collects contact information, search history, usage data and diagnostics, for purposes including third-party advertising, its own marketing and analytics.

Identity verification is required before transferring miles, and partner programme memberships must be held in your own name. Because each partner allows only one linked account that cannot be changed, check the membership number carefully when linking for the first time.

As of 24 October 2026, HeyMax is rated 3.8 on the App Store in Hong Kong (23 ratings) and 3.2 on Google Play (136 ratings).

Positive reviews centre on earning extra miles on top of card rewards and quick transfers to airline programmes; negative reviews cite slow loading or blank pages, crashes after registration, mobile numbers that cannot be verified, untracked purchases, and customer service handled only through an AI chat. Mobile verification is a condition of the welcome bonus, so contact support early if it fails.

It suits those who shop online or buy e-vouchers regularly, are willing to start each purchase from HeyMax, and plan to concentrate their miles in Asia Miles or another partner programme.

It does not suit those who want cash rebates only, rarely shop online, do not wish to chase support over tracking problems, or do not expect to reach the 1,000 Max Miles minimum transfer.